About Us

The Search for the Happiest Pinoy is a nationwide campaign of Cebuana Lhuillier that aims to rekindle the values of optimism, resilience, and hope in Filipinos amidst different life crises.

Cebuana Lhuillier highlights the positive things that come with obtaining quality and affordable microfinancial security, peace of mind, and ultimately, happiness.

The Search for the Happiest Pinoy aims to find a Filipino who has:

  1. Positive outlook in life
  2. Proven ability to rise above life’s challenges
  3. Positive impact in the lives of others