The Search for the Happiest Pinoy is a nationwide campaign of Cebuana
Lhuillier that aims to rekindle the values of optimism, resilience, and hope in
Filipinos amidst different life crises.
Cebuana Lhuillier highlights the positive things that come with obtaining quality
and affordable microfinancial security, peace of mind, and ultimately, happiness.
The Search for the Happiest Pinoy aims to find a Filipino who has:
- Proven ability to rise above life's challenges
- Possesses a "Can Do!" attitude
- Has a positive impact in the lives of others: family members, community, etc.